Our Story: Why We Started
We believe in a world where fashion is a form of self-expression, not a source of environmental destruction. The fast fashion industry has created a cycle of overconsumption that is hurting our planet and exploiting workers.
This is what fast fashion looks like to our planet.
Piles of Waste
Millions of tons of clothing end up in landfills each year, taking centuries to decompose and releasing harmful chemicals.
Massive Emissions
The fashion industry is responsible for a significant portion of global carbon emissions, contributing to climate change.
A Better Way
By choosing sustainability, we embrace creativity and mindfulness, proving that style and consciousness can go hand-in-hand.
Our Global Reach
The Two Jeans Movement is growing, connecting students and advocates from around the world.
U.S. States
- California
- Georgia
- Massachusetts
- New Jersey
- New York
Countries
- China
- India
- Indonesia
The Antidote to Fast Fashion
The Two Jeans Movement is our response. It's a simple, powerful idea that challenges the status quo. By limiting our choices, we unlock our creativity and make a statement that we will not participate in a wasteful system. It's more than just clothing; it's a commitment to a more sustainable future, led by the generation that will inherit it.